Lost in a Book packages a set of merchandise that allows Gen Z readers to escape from the bustle of life and get lost in the beautiful world of Penguin Books. Inside, there is The Penguin Companion App, The Penguin Holder, and The Mood Diffuser. The packaging itself also functions as a nightlight to encourage sustainability. Each item inside focuses on removing various factors that could disrupt one’s reading by keeping them immersed within the story, creating an unforgettable experience.
